Don’t Pink For Me

Charlotte Haley’s original peach ribbon was attached to a card that noted less than 5% of funds raised are allocated to researching prevention of breast cancer.

Charlotte resisted being swept up into the corporate world so a legal opinion was sought and, without her, pink was tested in focus groups and was chosen.

Personally, I like the colour pink; I just loathe corporations using it for a feel good promotional tool without actually contributing to the prevention and eradication of the disease.

Having been affected by cancer, along with a disproportionate number of family members, my feelings are strong. Like Charlotte, I support the grass roots movement of those not partnered with corporate sponsors like the Breast Cancer Action group who conducts the annual Think Before You Pink Campaign.

2 thoughts on “Don’t Pink For Me

  1. Thanks for posting this Linda, I always feel guilty for not supporting some things, not that I don’t want to but because I don’t think the monies go where they are supposed to. I will support my local women’s cancer pink out because I know that money gets there it is supposed to. Hugs, Brenda

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