Charlotte Haley’s original peach ribbon was attached to a card that noted less than 5% of funds raised are allocated to researching prevention of breast cancer.

Charlotte resisted being swept up into the corporate world so a legal opinion was sought and, without her, pink was tested in focus groups and was chosen.

Personally, I like the colour pink; I just loathe corporations using it for a feel good promotional tool without actually contributing to the prevention and eradication of the disease.

Having been affected by cancer, along with a disproportionate number of family members, my feelings are strong. Like Charlotte, I support the grass roots movement of those not partnered with corporate sponsors like the Breast Cancer Action group who conducts the annual Think Before You Pink Campaign.