*this is a sticky post that will remain here until october 31*
every october, pink ribbons and pink products are everywhere, but the canadian cancer society’s new fundraising campaign to “flush out cancer” with pink porta-potties is ridiculous.
cashiers in retail establishments ask, ‘would you like to donate to breast cancer?’ and i, in return, ask, ‘why would i donate to breast cancer? you mean for awareness? for research? for prevention? where does the money go?’
i always get the same answer, ‘those are good questions, i’ll let management know.’ great, thanks.
there is only one resource i turn to for unbiased information and that’s the Breast Cancer Action site and their Think Before You Pink® campaign.
surely, consumers are aware of pinkwashing, but the pink month continues with some creative, but hardly entertaining, spins on the need for more funds – like pay up or the pink porta-potty remains on your lawn until you do.